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Lang, Andrew, 1844-1912

"How to Fail in Literature; a lecture"

Be very careful to enter into a perfectly
preposterous agreement. For example, accept "half profits," but forget
to observe that before these are reckoned, it is distinctly stated in
your "agreement" that the publisher is to pay _himself_ some twenty per
cent. on the price of each copy sold before you get your share.
Here is "another way," as the cookery books have it. In your gratitude
to your first publisher, covenant with him to let him have all the cheap
editions of all your novels for the next five years, at his own terms.
If, in spite of the advice I have given you, you somehow manage to
succeed, to become wildly popular, you will still have reserved to
yourself, by this ingenious clause, a chance of ineffable pecuniary
failure. A plan generally approved of is to sell your entire copyright
in your book for a very small sum. You want the ready money, and perhaps
you are not very hopeful. But, when your book is in all men's hands,
when you are daily reviled by the small fry of paragraphers, when the
publisher is clearing a thousand a year by it, while you only got a
hundred down, then you will thank me, and will acknowledge that, in spite
of apparent success, you are a failure after all.


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