If it were the case that for
ever copy sold, thirty were taken home from the store, that would
be a horrifying outcome, for sure. But look at it another way: if
one out of every thirty people who glanced at the cover of my
book bought it, I'd be a happy author. And I am. Those downloads
cost me no more than glances at the cover in a bookstore, and the
sales are healthy.
We also like to think of physical books as being inherently
*countable* in a way that digital books aren't (an irony, since
computers are damned good at counting things!). This is
important, because writers get paid on the basis of the number of
copies of their books that sell, so having a good count makes a
difference. And indeed, my royalty statements contain precise
numbers for copies printed, shipped, returned and sold.
But that's a false precision. When the printer does a run of a
book, it always runs a few extra at the start and finish of the
run to make sure that the setup is right and to account for the
occasional rip, drop, or spill. The actual total number of books
printed is approximately the number of books ordered, but never
exactly -- if you've ever ordered 500 wedding invitations,
chances are you received 500-and-a-few back from the printer and
that's why.
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